Google has made environmental services and equipment for business and society; including Web applications, advertising networks and solutions for businesses. Advertising Most of Google's revenue comes from advertising program. For the financial year 2006, the company reported a total profit of advertising amounted to $ 10.492 billion and only $ 112 million in licensing and other revenues. [5] Google AdWords allows advertisers web display ads in Google search results and Google Content Network, through either a pay-per- -click or pay-per-view. Google AdSense website owners can also display adverts on their own site and earn money every time ads are clicked.
Application Google is widely known for its web search service, which is a major factor of success of this company. In August 2007, Google is a search engine on the web's most often used with as many as 53.6% market share, and Yahoo! (19.9%) and Live Search (12.9%). [6] Google has billions of web pages , so that users can find the information they want, through the use of keywords and operators. Google has also employed the Web Search technology into other search services, including Image Search, Google News, the price comparison site Google Product Search, an interactive Google Groups Usenet archive, Google Maps and others. In 2004, Google launched a free version as a web-based email service, called Gmail. [7] Gmail features spam filtering technology and the ability to use Google technology to search email.This service profit by displaying ads from the AdWords service that are included in the email message content is displayed on the screen. In early 2006, the company launched Google Video, which not only allows users to search and view videos for free, but also lets users distribute content and dissemination of media, including television shows CBS, NBA basketball games, and music videos. [8 ] In August 2007, Google announced that it would stop offering leasing and sales of its video and offer refunds and Google Checkout credit for users who had purchased videos to own. Google also has made several desktop applications, including Google Earth, an interactive mapping program powered by satellite and aerial photography covering the entire planet Earth.Google Earth is considered highly accurate and more detailed. Some large cities have a clear picture that can zoom in close enough to see vehicles and pedestrians clearly. As a result, there are several reasons for involvement in national security. Specifically, some state and military think this software can be used to pinpoint with near-precision accuracy the physical location of critical infrastructure, commercial and residential buildings, bases, government agencies, and others. However, satellite images are rarely updated, and it's all available for free through other products and even government sources (NASA and the National Geospatial-Intelligence Agency, for example). Some people considered this argument by stating that Google Earth is easily accessible also when searching for the location. Several other products are available through Google Labs, which is a collection of applications that are not yet completed and still in the testing phase to be used publicly. Google has promoted their products in various ways. In London, Google Space was set up in Heathrow Airport, showcasing several products, including Gmail, Google Earth and Picasa. [Nine] [10] Also, a similar page was launched for U.S. students, under the name College Life, Powered by Google. [ 11] In 2007, some reports suggesting that Google plans to launch their own mobile phone, possibly a competitor to Apple's iPhone. [12th] [13th] [14] On November 5, 2007, Google finally announced the Android, a software platform and operating system for device supported moving the Open Handset Alliance, a consortium of 34 software companies, hardware, and telecommunications which aims to develop open standards for mobile devices. In September 2008, T-Mobile released the first phone that runs on the Android platform, which is G1. Month in October 2007, Google SMS service launched in India and allow users to get business listings, movie showtimes, and the information by sending short messages. [15] Google also launched Google Chrome is a browser. Browser is pretty fast and it looks minimalist
Derivative products Year 2007, Google launches Google Apps Premier Edition a version of Google Apps targeted primarily at business users. This product includes such extras as more disk space for e-mail, access the API, and support, for a price of USD50 per user per year. A large meeting of Google Apps with 38,000 users conducted at Lakehead University in Thunder Bay, Ontario, Canada. [16] On December 13, 2007, Google announced the limited launch of Knol, a web site intended as a reference source of knowledge. Knol is opened free to all users on July 23, 2008. Platform Google service running on several servers fields, each field contains thousands of low-cost commodity computers running a version of Linux. While these companies do not provide detailed information about the hardware, a calculation of the year 2006 stating that there are 450 000 servers, grouped and placed in data centers around the world
Corporate affairs and culture
Google is known with a relaxed work ethic, which is reminiscent of the Dot-com season. Month January 2007, Google's culture is studied by Fortune Magazine and ranked # 1 (of 100) best companies to work. [18] This corporate philosophy is based on common principles such as, "You can make money without doing evil", "You serious work without wearing uniform, "and" Working supposed to challenge and that challenge should be fun. " A complete list of corporate fundamentals is available on its website. [19] Google's relaxed work culture can be seen from his Google logo on the day-to-day variation is important. Google has been criticized for doing payroll below the industry standard [20]. For example, some system administrators are paid less than $ 35,000 per year - considered to be less for the labor market the Bay Area. [21] However, Google's stock performance following its IPO has enabled many early employees to be compensated by participation in the growth of the business assets. [22] Google implemented other employee incentives in 2005, such as the Google Founders' Award, with the addition to give a big salary to new employees. Leisure, culture, the global popularity, and an appreciation of the strong brand has also attracted a lot of potential job applicants. After the IPO in August 2004, it was reported that founders Sergey Brin and Larry Page and CEO Eric Schmidt, requested that their salaries cut to $ 1. [23] Subsequent offers by the company to increase their salaries have been canceled, primarily because, "compensation Their main will come from the return ownership stakes in Google. As significant stockholders, their personal wealth is tied directly to sustained performance and stock price appreciation, which provides direct alignment with stockholder interests. "[23] In 2004, Schmidt was $ 250,000 per year, and Page and Brin each digasji $ 150,000. [23] They all have rejected offers of bonuses and increased compensation by the board of directors of Google. In the statement of the richest people of the United States in 2007, Forbes reported that Sergey Brin and Larry Page is ranked # 5 with a fortune of $ 18.5 billion respectively.
Googleplex While playing around with Google's name, office, in Mountain View, California, named the "Googleplex" - a Googolplex is 1 followed by one hundred to zero, and the HQ being a complex of buildings (such as multiplex, cineplex, etc). The lobby is decorated with a piano, lava lamps, old server clusters, and the projection of a question mark on the wall. Streets are full of exercise balls and bicycles. Each employee has access to the recreation center. Recreational amenities are scattered throughout the campus and include a gymnasium with exercise equipment, locker rooms, bathrooms, massage room, video games, Foosball, child grand piano, pool table, and ping pong. In addition to the rec room, there is a dining room filled with various cereals, candy bears, candy, black candy, cashews, yogurt, carrots, fresh fruit, and dozens of drinks such as fresh juice, soda, and homemade cappuccino. [ citation needed]
Board layout at the Googleplex In 2006, Google moved into an area of 28 900 m² office building in New York City, exactly 111 Eighth Ave. in Manhattan. [25] The office was designed and built specifically for Google and houses its largest advertising sales team that has been instrumental in securing large partnerships, especially with MySpace and AOL. [25] In 2003, they added an engineering staff in New York City, which has been responsible for more than 100 engineering projects, including Google Maps, Google Spreadsheets, and others. [25] It is estimated that the building cost $ 10 million per year to rent and is also the same function with its Mountain View headquarters, including Foosball, air hockey, and ping-pong tables, as well as a video game area. [25] In 2006, Google also inaugurated a new office for its AdWords division in Ann Arbor, Michigan. [26]The size of Google's search system is not yet known; estimated number is 450 000 the company's servers, spread across 25 locations worldwide, including major operations centers in Ireland and Atlanta, Georgia. Google is also in the process of building a large operations center in The Dalles, Oregon, on the banks of the Columbia River. The site, called the media as Project 02, was chosen because of the availability of hydroelectric power and a large stock of fiber optic cable, abandoned since the dot com boom season in the 1990s. This computing center is estimated width of two football fields, and has yield hundreds of construction jobs, caused local real estate prices rose 40%. Once completed, this building will generate 60 to 200 permanent jobs in the city had a population of 12,000 people. [27] Google is taking steps to ensure that their operations are environmentally friendly. In October 2006, the company announced plans to install thousands of solar panels to provide 1.6 megawatts of electricity, enough to meet 30% of campus energy needs. [28] system will be the largest solar power system at a U.S. corporate campus and one of the largest in the world. In June 2007, Google announced that they plan to carbon-free status in 2008, which includes investing in energy efficiency, the renewed energy sources, and do not use carbon, such as investing in projects such as collecting and burning methane from animal waste at Mexican farms and Brazil. [29]
"Twenty percent" time All Google developer leaves 20% of their work time (one day per week) on projects that interest them. Some of Google's newer services, like Gmail, Google News, Orkut, and AdSense originated from these independent endeavors. [30] In a talk at Stanford University, Marissa Mayer, Google's Vice President of Search Products and User Experience, stated that her analysis showed that half from new product launches originated from 20% time. [31]
Easter eggs and April Fool's Day jokes Google has a tradition of creating April Fool's Day jokes - such as Google MentalPlex, which featured the use of mental power to search the web. [32] In 2002, they claimed that pigeons were the secret behind their growing search engine. [33] Year 2004 , they featured Google Lunar (which claimed to feature jobs on the moon), [34] and in 2005, a fictitious brain-beverage, called Google Gulp was launched. [35] In 2006, they came up with Google Romance, a dating service online . [36] In 2007, Google announced two joke products. First is a free wireless Internet service called TiSP (Toilet Internet Service Provider) [37] where a person gains a connection with fiber optic cable ends flush the toilet they were and waited for about an hour to "Plumbing Hardware dispatchers (PHD)" to connect to the Internet. [ 37] Additionally, Google's Gmail page displayed an announcement for Gmail Paper, which allows users of their free email service to have email messages printed and shipped to a snail mail address. [38] Some people thought the announcement of Gmail in 2004 around April Fool's Day (also doubling the storage space Gmail to two gigabytes in 2005) lie, although both are transformed into the original announcement. Year 2005, a graph of Google's success lies stating storage "is not limited to plus one" GB displayed in the Gmail homepage. Google's services contain a number of Easter eggs, for example, the Language Tools page offers a search by language "Bork bork bork" from the Swedish Chef, "Hacker" (actually leet) from Pig Latin, Elmer Fudd, and Klingon. [39] In addition, the calculator engine This search provides the Answer to Life, the Universe, and Everything from The Hitchhiker Guide to the Galaxy by Douglas Adams. [40] While the Google search box can be used as the exchanger unit (as well as a calculator), some non-standard units are also included, such as Smoot.Google also routinely modifies its logo with various holidays or special days throughout the year, like Christmas, Mother's Day, or the birthdays of some famous people. [41]
IPO and culture Many people speculated that Google's IPO could affect the company's culture, [42] because of shareholder pressure for employee benefit reductions and short-term, or because the number of employees of large companies can become instant paper millionaires. In a report given to potential investors, co-founders Sergey Brin and Larry Page promised that the IPO would not change the company culture. [43] Next Page said, "We are thinking about how to preserve our cultural and fun element. We spent a lot of time getting our office. We think it's important to have many employees. The people gathered together everywhere. We all share offices. We like this set of buildings because it's such a densely packed university campus than a typical suburban office park. "[44] However, some analyzer found that as Google grows, the company is increasingly becoming "corporate". Year 2005, article in The New York Times and other sources suggesting that Google had lost its anti-corporate, no philosophy of origin [45] [46] [47] With a view to sustaining the company's unique culture, Google has designated a Chief Culture Officer in 2006, who also serves as Director of Human Resources. Of the Chief Culture Officer is to build and maintain the culture and work on the right path to the core values that the company was founded in the first place - a small company, the lack of hierarchy, a collaborative environment. [48] Criticism As he grows, Google has received numerous controversies associated with their business practices and services. For example, the goal of Google Book Search is to include millions of books and make them easily searchable has led to the abuse of copyright with the Authors Guild. Another copyright issue is about Gmail in the UK and some other countries. Now, in many parts of the world, known as Google Mail. Google's cooperation with the Chinese government, and furthermore with France and Germany (after the rejection of the Holocaust) to filter search results based on local laws and regulations that lead to claims of censorship.Google cookies and other information collection practices telahmemimpin to the problem of user privacy. Several local governments have been discussing issues related to Indian security risk represented by the detailed drawings provided by Google Earth. [49] Google also has been criticized by advertisers as paid to click, when someone used to make payments on an ad without having a sense of interest in the product these. Industry report in 2006 claimed that about 14 to 20 percent of clicks are forced to pay. [50]
